Interview with Fashion Designer Javaid Aslam

Hello my fellow Fashionistas and Fashionisters, i got to sit down with one of South Africa’s successful designers Javaid Aslam of Jagadi Couture.I wore one of his masterpieces to the Mercedes Benz Bokeh International Fashion Film Festival.

javaid aslam jagadi couture Fashionistact bkehfff cape town blogger Fashionista CT

Myself and Javaid Aslam at  Mercedes Benz Bokeh International Fashion Film Festival

Instagram post click here

What sparked your interest in fashion?

I think it’s always been there since I was a child.

Are you self-taught or did you study fashion design?

I studied fashion design, and think its still the best way to be a designer in the industry as  you learn from the basics

What made you take fashion more seriously and make a career out of it?

Since the first day when i walked into my first ever class sat down and we had to make a fashion sketch, My first sketch was terrible and i wondered if i had made a big mistake as i probably drew the most ugliest woman ever and realized i could not draw what was actually in my head very well, but my lecturer was fantastic and by the end of the day my next sketch was very good, i just learnt so much in 1 day that i knew from then this was it.

What inspired your newest collection?

My latest collection was inspired my my recent visit to Europe where i visited the grand palaces in Munich, Vienna and Venice. i was inspired by the architecture and the opulence or eras past.

Do you have a material that you favourite?

I still love to work with natural fabrics, silks, wool’s, linens, cashmere’s etc.

Does your approach differ when designing menswear compared to womenswear?

Yes you have to have a different approach, you can be more flamboyant with women’s wear whereas with menswear there is certain limitations and rules you have to stick to.

What are you fascinated by at the moment and how does it feed into your work?

I am currently interested in  conservation’s, going green etc, so i suppose when i buy fabrics i like to be aware that what and whom i am buying from has some ethical or environmental links and this then can filter down and helping the planet in some way, but i don’t like wastage.

What is the biggest lesson that you have learned since you started your company?

This is a very tough business to be in and the biggest lesson is to be constant and change, learn to adapt to markets and trends.

What advice would you give to young designers?

If you want to succeed as a designer in this business you really need to put your heart and soul into as this is a business of love and passion.

What’s your motto?

My motto changes regularly but currently it’s be big, be bold, be beautiful!

For More on Jagadi Couture see-


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